On 12/3/07, Bryan Minihan <[EMAIL PROTECTED]> wrote: > > We're considering using an SEO strategy whereby a company creates several > hundred content pages with relevant keywords (to our site) that link back > to > our site, in order to increase our search engine rankings. I just wrote a > piece about this on my Blog, but have been wondering how you esteemed > folks > feel about the subject: > > http://www.bryanminihan.com/minihands/2007/12/that-weird-empty-feeling-from- > bulk.html
While SEO isn't my specialty, I do work with SEO people quite a bit. And from what I understand this is a Bad Idea. First of all, if these "content pages" are registered by the same entity, the search engines will pick up on that and penalize you for link farming. Second of all, if the content is of no use to searchers, this is also bad user experience. At my company, the way we get lots of links for clients is by doing research to find *relevant* Web sites and blogs and then *asking them* to link to the client's site. Usually these requests are easily granted (often in exchange for a link back to them). Search is a HUGE part of the modern user experience of the Web, and it's best not to mess with it (highly targeted, pay-per-click campaigns are a slight exception... a digression I won't get into here). The best thing you can do is to increase the ACTUAL relevance of your content to your target audience by a) writing it to reflect their language and b) getting your site linked to other relevant sites. The search engines will pick up on that relevance and rank you accordingly. Besides, they're real smart these days and will punish you for playing games. And users are impatient. It's easy for them to go away if they feel like you're messing with them. But you know that. Just say no to black hat SEO crap. : ) - F. ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
