On Jan 16, 2008, at 2:37 AM, Andrei Herasimchuk wrote:

> I can't tell you how many times I see people attempt to design  
> products with little to no regard to how technology actually works  
> or what the business needs to function for profit because they claim  
> technology doesn't matter... only what the users want does. Or that  
> the users needs and wants and desires trump the others.

And those are people who are doing it wrong. Great design is about  
balance—balance business, technology, and customer goals, which is  
why, at Messagefirst, we refer to our design methodology as Goal  
Oriented Data Driven design.


Cheers!

Todd Zaki Warfel
President, Design Researcher
Messagefirst | Designing Information. Beautifully.
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In theory, theory and practice are the same.
In practice, they are not.

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