I think there's some confusion about the definition of UCD, which is a
formally defined process. It's not the only process out there that
considers users all along the way (a characteristic of any "good"
design process). The significant difference of UCD from the others is
that it mandates a usability test for validation after every single
iteration, which Apple does not appear to do. It also considers what a
user "wants," which usually differs from the goals they need to
achieve.

i.e. if Apple truly listened to what people "want," the Air would
probably still have a whole bunch of ports, maybe even *gasp* a
parallel printer port. I also have not heard of usability testing
there. It's almost prohibitive to perform them there, considering how
closely they guard their products-in-development.

- N
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