On Jan 21, 2008, at 12:41 PM, Jim Leftwich wrote:

> One test of the validity of any label to a particular approach is
> whether or not groups of practitioners can reasonably be expected to
> apply it to themselves and advocate it as part of their offering.
>
> I highly doubt any designers that work in individual, small expert
> team, rapid style would hold out their approach to the field and
> potential clients or companies as "genius design," or
> "ego-centric."

This is a strawman argument. I find it hard to believe that many  
designers sell themselves (or self-identify) as a "user-centered  
designer" or an "activity-centered designer." It's hard enough to  
describe "interaction designer" without getting into the intricacies  
of our approaches. Clients don't care about what approach we're using.  
Hell, by this point, most of the people on the list probably don't  
care about it either. In some ways and because they are so fluid,  
these are artificial constructs.


> You are not fully describing the complex set of approaches that
> experienced non-UCD-practicing designers utilize and advocate for
> many real-world situations.  The section of your book on "genius
> design" is a fraction of the size and depth of the other
> methodologies you describe.

The reason is because it is very difficult to do and is by its nature  
idiosyncratic and personal. And also mostly because it, unlike other  
approaches, does not have a core set of activities or philosophies  
that guide the process. There is nothing like the system diagram that  
systems designers turn to for guidance, or the observation of actions  
and tasks of the activity-centered designer, or the discovery of goals  
that the user-centered designer seeks to uncover.

>
> It would be intersting to give UCD and ERD practitioners the same
> project, (say a medical device) with a small budget and extreme time
> constraints and see the results in the finished product.
>

What would be the point of this? You seem to think that the approaches  
are in conflict, and one can be judged better than the other. That's  
fundamentalist thinking. We should be advocates for pluralism.

Dan








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