On Jan 21, 2008, at 3:04 PM, Jim Leftwich wrote:

> I advocate the non-loaded, mostly descriptive Expert Rapid Design
> (ERD).

Let me do you the favor of deconstructing this term the same way as  
has been done with Genius Design.

Expert: Expert implies greatly skilled and experienced. Do you have to  
be an expert to practice it?  If so, how come many non-trained or  
beginning designers use this method (with terrible results)?

Rapid: The iPod and iPhone took several years to create using this  
method. Rapid according to whom?


> I'm advocating an actual, legitimate, viable, and often necessary
> design approach.

Is anyone really questioning this? This seems like a strawman  you've  
built up.




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