On Feb 13, 2008, at 8:28 PM, Alan Cooper wrote:

> Once you've learned how humans react, you no longer really need to  
> actually, physically test your designs. Your experience will tell  
> you just as dependably.

Except when the industry, technology, and humans continue to change.  
Times are changing and so are human reactions. The interesting thing  
about humans is that we do learn to adapt and adopt over time and so  
our reactions change over time. Designs that might not have initially  
worked, can work in the future. Designs that currently work now, may  
not be the best design in the future.

How do you accommodate for innovation if we stop testing our designs?  
Do we just do what we know works and not try anything new?

I can only partially agree with this, Alan. I would agree that we  
don't need to test designs that we know work based on experience  
(contextually speaking). However, I can tell you from first hand  
experience that my designs today are much better than my designs a few  
years ago, hell even last year, because I'm continually pushing them  
rather than relying solely on what I know worked last year. And I  
would bet that your design solutions today are not the same ones you  
used a few years ago either.

Design evolves.

Tags—how would your experience tell you how humans interact with  
something new like this? AJAX transitions in websites and web-based  
applications? These new concepts, new interactions, new models need to  
be prototyped and tested.

Now once you've learned from that experience, you can apply that to  
new designs. However, I've personally seen changes to human reactions  
to things like tags in just the last year. So, while my initial  
reaction and experience would tell me "No, they don't work," I'm  
starting to see cases now where they do (even though I personally  
don't like them, but then again, my opinion is irrelevant when I've  
got data that says otherwise).


Cheers!

Todd Zaki Warfel
President, Design Researcher
Messagefirst | Designing Information. Beautifully.
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