On Mar 14, 2008, at 9:28 AM, Joel Eden wrote: > On Fri, Mar 14, 2008 at 12:20 PM, Dan Saffer <[EMAIL PROTECTED]> > wrote: >> >> I'm reading between the lines here, but my guess is the pixel perfect >> stuff (which are the top 10? 3? concepts) come after a period of >> sketching unrefined concepts during the brainstorming sessions Lopp >> mentions. > > So then the real secret sauce is still secret. I guess I won't see > those brainstorm sessions on youtube until the iPhone gets better > video recording and they just can't help themselves.
There is no secret sauce, only resources. Devoting time, (talented) manpower, (both of which mean) money, and, importantly, attention will produce good results. It's no secret, at Apple or anywhere else. William James noted that "Our beliefs and our attention are the same fact." Which is to say that what we pay attention to is what we believe in. This is true of organizations as well as individuals. If the design process is followed and the organization devotes its resources to it (and the follow-through of manufacturing/development), the products are probably going to be better, all things being equal. Dan ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
