> From: "Kontra" <[EMAIL PROTECTED]>
>
> This is a bit of a tangential discussion: you can also ask why CEOs do
> not quit their day jobs and start their own design companies. It puts
> the onus on designers to somehow 'prove' their managerial/financial
> chops to be invited to the proverbial table. What's wrong then with
> asking the same of the CEOs and the managerial staff to prove their
> design chops? As long as the strategic landscape is so
> territorialized, there will be tension.

A CEO does not have to prove his or her design chops, or marketing chops, or
engineering chops, since they are the one in charge and they are free to do
all kinds of smart and stupid things. The wise admit their ignorances, but
the wise are rare.

My point is that instead of waiting for anyone's invitation, or killing
yourself trying to convince a CEO or VP of anything, any person can choose
to prove they know a better way to do it and go set out on their own.  My
observation, which you're free to disprove since i have just that, an
observation, is that few designers choose to do this: I've worked in
interaction design for 14 years and can think of only a handful, and most of
those would likely describe themselves as engineers first. Yes, it's a
tangent but I suspect any theory for why few designers start
non-consultancies is useful to the questions raised on the thread so far (As
would be examples contrary to my observations).

I just don't see the point in complaining about not being invited - invite
yourself. If you start your own thing you can make yourself the person who
does the inviting, instead of the other way around, and if a
non-territorializied strategic landscape is what you desire, it will likely
only come by your own hand.

-Scott

Scott Berkun
www.scottberkun.com

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