Scott Berkun:
>  A CEO does not have to prove his or her design chops, or marketing chops, or
>  engineering chops...

Those days are (gradually) coming to a close.

Palm CEO Ed Colligan on iPhone: "We've learned and struggled for a few
years here figuring out how to make a decent phone,'' he said. "PC
guys are not going to just figure this out. They're not going to just
walk in."

The then Motorola CEO Ed Zander on iPhone: "How do you deal with
that?" Zander was asked at the Software 2007 conference Wednesday in
Santa Clara, Calif. Zander quickly retorted, "How do they deal with
us?"

Creative CEO Sim Wong Hoo on iPod shuffle: We're expecting a good
fight but they're coming out with something that's five generations
older. It's our first generation MuVo One product feature, without
display, just have a (shuffle feature). We had that — that's a
four-year-old product. So I think the whole industry will just laugh
at it, because the flash people — it's worse than the cheapest Chinese
player. Even the cheap, cheap Chinese brand today has display and has
FM. They don't have this kind of thing, and they expect to come out
with a fight; I think it's a non-starter to begin with.

Just three examples of your classic CEOs tone deaf wrt design.
Destroyed in the marketplace.

>  I just don't see the point in complaining about not being invited - invite
>  yourself.

I'm not complaining. I've also run a company. The point is that
quitting a corporate organization run by design-averse people to
establish their own firms cannot possibly be a viable solution for all
dissatisfied designers. Again, not all lawyers/accountants/etc quit to
set up their companies. I'm all for restructuring corporate America,
too, but sometimes/most of the time one has to work in it.

The reaction is to the obvious double standard whereby designers are
called to justify their existence where as
CEOs/accountants/lawyers/etc are not. This is aggravated by the notion
that a few courses on 'design thinking' can be grafted onto an MBA to
obviate designers/design.

-- 
Kontra
http://counternotions.com
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