Suggest there is a nice opportunity (sweet spot) for designers to help
the business translate strategy into design - so design not as it
relates to screens, products or services but as it relates to the
business communicating a vision, business plan or road map. 

If you can help management do that - then you will get that seat
automatically.

This is where business is hurting and needs a lot of help from the
design community.

Liya Zheng spoke about this here:
http://www.upachina.org/userfriendly2007/pwcontent/w_liya_en.html

rgds,
Dan


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=28293


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