Hi Fredrik, >From the title of the Forrester Report, it appears that we're talking about how to successfully enable people through an Information Workspace. I'm glad to hear they've included usability-design. Unfortunately, I don't have the report handy but hope there's more to their recommendation than just hiring on an ad agency or media shop for usability-design. There's definitely more to it. At least for the large enterprise level!
In my experience with usability-design/UX teams that support the development of Information Workspaces, I've found the "ad agency/media shop" strategy can help get things moving when there are already three things in place. The foundation, if you will. First, the organization should get a usability-design champion on the payroll, find an executive to support and sell the value of usability-design up the management chain, and then hire usability researchers with deep and broad subject matter expertise in each job function to be enabled by the Information Workspace(s). For the IT Exec's sake, I hope the other "Tenets" included some these things. As we know, getting this foundation in place inside a large enterprise is no easy task. But with an "ad agency/media shop" supporting these internal resources there is a good chance of success, opportunity to scale in a cost-effective manner, and ability to prove value because BIG "ad agency/media shops" skills include the ability to sell usability-design (or anything) inside large enterprise organizations. Design skills aside, I've seen "ad agencies" get their point across, bring the outside perspective, leverage their strong influence, and pave the way for usability-design or User Experience to continue into the future. Whatever the case, it sounds like I should check out the Forrester Report. Thanks for the heads up! Cheers, Greg Urban Email: [EMAIL PROTECTED] LinkedIn: www.linkedin.com/in/gregurban Blog: www.usabilityquestions.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
