> As for Ad Agencies having most of the UX/Usability > folks - that is simply not true
Grr, as an ad/media agency employee I'd like to counter. Our approach is to design 'ideas that work'. Work for the user and for the business. All too often I have seen Ux consultants present gigantic decks of user-research and proposed architecture which simply isn't deliverable beyond the perfect world when the demands of the bottom-line begin to dilute the purity of entirely user-centred design. There are, of course, great Ux/Ix people embedded in all sorts of organisations and (I'm quite sure Will wasn't suggesting anything otherwise) to generalise that one group of people are the best source and another not isn't particularly helpful. Not intending to start a flame war. I'm now off to read the PDF of the Forrester article... J. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=29337 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
