Fredrik, It's possible that this statement represents: a lack of research on the part of the authors; a much broader definition of what is meant by 'advertising agencies & media shops'; a view biased by personal experience; or an interpretation of 'usability-design skills' that is out of sync with what you or I might put forward. I'd be curious to know which since, in my experience the statement on face value is nonsense.
I must admit to some bias, however, as I'm generally not impressed by the quality of reports from Forrester. My past experience is more in tune with that portrayed by Kontra. My personal favourite is their work on persona rooms - the next big trend... 2008/5/22 Fredrik Matheson <[EMAIL PROTECTED]>: > I was just reading through Forrester's report "The Seven Tenets Of The > Information Workplace" by Erica Driver and Connie Moore. > > Among others, it recommends that IT departments acquire usability and > design skills. Note the last sentence in the quote: > > "We're just starting to see IT groups design applications first and > foremost to adapt to change and give business people powerful > workplaces. These skills will be in short supply, and so consulting > firms will initially fill the needs of most organizations. The best > usability-design skills are generally found in advertising agencies > and media shops." > > While I'm glad to see Forrester recommend that companies invest in > design and usability, it's clear that we would do well to market our > profession to the analysts. > > - Fredrik > <http://www.ixda.org/help> ------------------------------------------------ Steve 'Doc' Baty B.Sc (Maths), M.EC, MBA Principal Consultant Meld Consulting M: +61 417 061 292 E: [EMAIL PROTECTED] UX Statistics: http://uxstats.blogspot.com Member, UPA - www.upassoc.org Member, IA Institute - www.iainstitute.org Member, IxDA - www.ixda.org Contributor - UXMatters - www.uxmatters.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
