> But they have a deep understanding of consumer needs, behaviour, and > marketplace trends that are applicable to designing customer centric > solutions both in the online and offline channels.
I hope you're jesting. Their enterprise "reports" are often shallow, formulaic, biased along larger players and generally useless to all but the truly clueless. As for their "deep understanding of consumer needs..." please observe the fantastic lack of vision in their latest report, "The Future Of Apple Inc." http://www.forrester.com/Research/Document/Excerpt/0,7211,44244,00.html Parodied, among other places, by Wall Street journal/All Things Digital: http://is.gd/kHs -- Kontra http://counternotions.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
