Who do ad/creative/digital agencies sell to in organizations currently? What baggage do they carry in terms of how they are perceived by their clients?
If you are seen by clients as "the creative people ... the people who can help make things pretty" - it takes some work & time to pitch in differently. Seems (from limited exposure to agencies) like ad/creative/digital agencies are going through a re-branding exercise themselves as they continue to build up UX capability in house. rgds, Dan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=29337 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
