I know I shouldn’t get into another fruitless discussion with you but your
post is just too off base to ignore. I promise to the list this will be my
one and only post  on your points.

 

I said:

 

What I don't agree with is the idea that you must discard the past to move
forward. For me, that's too cheap and easy an approach.

 

Your reply was:

 

"The past" is filled with far more examples of products, innovative
thinking, and success stories based on activity-centered research, magic,
genius design, and just plain luck than UCD can claim even on its best day.”

 

How do you know this?  Where is your data? Do you know what UCD has
accomplished and how are you comparing it to magic? 

 

You cite activity centered design as a “different thing” from user centered
design. For those readers who are not familiar with the background, in 1968
the computer scientist Edsger Dijkstra's wrote a letter in Communications of
the ACM titled "Go To Statement Considered Harmful.” This has become a
popular title for academic critical essays.

 

In 2005, Don Norman wrote an essay for Interactions (also published by ACM)
titled  Human-Centered Design Considered Harmful. In this essay he stated
“The purpose of this essay is to provoke thought, discussion, and
reconsideration of some of the fundamental principles of Human-Centered
Design. These principles, I suggest, can be helpful, misleading, or wrong.
At times, they might even be harmful. Activity-Centered Design is superior.”
It’s worth reading the article and also the clarification in which he said:

“The problem, however, is that HCD has developed as a limited view of
design. Instead of looking at a person's entire activity, it has primarily
focused upon page-by-page analysis, screen-by-screen. As a result,
sequences, interruptions, ill-defined goals — all the aspects of real
activities, have been ignored. And error messages — there should not be any
error messages. All messages should contain explanations and offer
alternative ways of proceeding from the message itself.”

Now the title is cute and the point a really good one. I agree with it
completely. But to suggest that ACD is the “replacement” for 30 years of
development is really simplistic. Norman was doing exactly what I suggested
in my original post – suggesting how to improve on existing techniques. But
I doubt that he would seriously suggest that we need to abandon user
centricity as a goal. In fact, he said just the opposite.

Next you said:

“What's cheap and easy is the idea that we can dissect a chef's work and
call it a recipe. That we can simply analyze genius and come out with a
one-size-fits-all plan for success.”

 

Now I love genius chefs! I watch Iron Chef several times a week (both the
Japanese and American versions). But, Robert, how many cookbooks have been
published?  I was going to ask chacha.com but my cell phone battery is about
dead. So instead I went to amazon.com and typed in “cookbook.” I realize
that this is an underestimate but I got back 78,981 results.

 

So guess what. Most of us, we will continue to cook with recipes. Some of us
will be pretty good cooks, some will be less good. I suspect that most of
the genius chefs honed their skills on lots of recipes. There may be someone
in a garage somewhere who is thinking out of the box, has never read a
cookbook or studied sautéing will come up with a great new way to prepare
food. But since I’m more of a journeyman cook, I’ll hang on to my Joy of
Cooking.

 

Here is what I propose:

 

1.      Let’s agree that putting the user at the center of our thinking is
still a really good idea.

2.      Let’s agree that the world has changed since 1982 when UCD was first
created and let’s expand and extend it with activity centered design and
every other good idea we can come up with so we create even better tools.

3.      Let’s acknowledge the great contribution that design has made to the
process and work hard to integrate it into UCD (or whatever we want to call
it).

 

I think we should stop equating UCD (or whatever you want to call it), which
has 30 years of effort and research behind it as if it were irrelevant.
Personally, as long as the design approach creates a product that is useful
to the user and usable, I don’t care what name you give it.

 

Charlie

 

============================

Charles B. Kreitzberg, Ph.D.

CEO, Cognetics Corporation

============================

 

From: Robert Hoekman Jr [mailto:[EMAIL PROTECTED] 
Sent: Tuesday, June 24, 2008 5:44 PM
To: [EMAIL PROTECTED]
Cc: Scott Berkun; IXDA list
Subject: Re: [IxDA Discuss] Is UCD Really Broken?

 

What I don't agree with is the idea that you must discard the past to move
forward. For me, that's too cheap and easy an approach.

 

I greatly respect your willingness to pay close attention to and consider
opposing arguments, but this particular point bothers me.

 

 

What's cheap and easy is the idea that we can dissect a chef's work and call
it a recipe. That we can simply analyze genius and come out with a
one-size-fits-all plan for success.

 

-r-

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