Have you read Bill Buxton's views on the role of design in executive
leadership? (found in his book "Sketching User Experiences") If not
I'd recommend it. It makes points very closely related to those in
your article.

Both designers and executive teams need to take action that will
bring about strategic design at a company. Designers need the skills
to think & act strategically, but the CEO and others on the executive
team equally need to fully understand the value & role of design.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=39093


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