>>How it's spent, how it's earned, how changes affect income, how it's used
to market products, how much is spent earning customers, how much is spent
building the product, etc.
These are all design variables. If I am understanding you correct you are
saying executives are brilliant at creating requirements which in turn
become specifications that map to some sort of functionality on a front end.
In a sense the executives are designers, they provide the kernel. That's all
my point was.

Understanding how to wield the uncontrollable variables to yield profit in
unforeseen circumstances is far more than design it is an art a science
even.

Wether the designer is conscious of this isn't really the determining factor
it is the allowance from the powers that be.

If you are saying you have to fit in with what the executives have already
decided they want I would agree. If you are saying me as a designer knowing
about all facets of the business ecosystem is going to leverage my views I
would have to say probably not.

On Tue, Feb 24, 2009 at 12:09 AM, Andrei Herasimchuk <
[email protected]> wrote:

>
> On Feb 23, 2009, at 11:32 PM, Angel Marquez wrote:
>
>  Where freemiums begin and end, network effects?
>> How much more money you can make as a non-profit opposed to a
>> corporation...
>>
>> It's all design.
>>
>
> I have absolutely no idea what your point is.
>
>
> --
> Andrei Herasimchuk
>
> Chief Design Officer, Involution Studios
> innovating the digital world
>
> e. [email protected]
> c. +1 408 306 6422
>
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