Andrei,

Right on. More specifically: take a look at the company's cashflow
statements. If you can't describe how money gets into the 'Cash from
Operations' - revenue - then you're working with a severe handicap as far as
your understanding of the busi

2009/2/24 Andrei Herasimchuk <[email protected]>

>
> On Feb 23, 2009, at 12:15 PM, Sara Summers wrote:
>
>  "If designers want to affect those decisions they must learn to look at
>> the world from strategy executives' perspectives just as they look at the
>> world from their users' perspectives when designing products for them."
>>
>> Your dead on with this concept, however I would love to hear more about
>> how designers can gain executive perspectives.
>>
>
> In a word: Money.
>
> Learn to look at your company's business in pure financial terms and it
> will go a long way towards your understanding of how to work with your
> executives. If you open your companies yearly financial reports and don't
> "get" them, well, there's your first place to start to digging in.
>
> --
> Andrei Herasimchuk
>
> Chief Design Officer, Involution Studios
> innovating the digital world
>
> e. [email protected]
> c. +1 408 306 6422
>
>
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