Andrei, Right on. More specifically: If you can't describe how money gets into the 'Cash from Operations' - revenue - then you're working with a severe handicap as far as your understanding of the business is concerned.
For Russell: But I'm curious: at a time when even the Harvard Business Review is calling for a fundamental re-evaluation of the role of management and management practice, why for God's sake should you be satisfied to influence other people? Now is *the best opportunity ever* for design to take a more direct role in the setting of corporate strategy. The business world is reeling in the face of turbulence and uncertainty and here we are talking about 'influencing' the people who led you there? Why not kick the chair out from under them and show them the door? Regards Steve 2009/2/24 Andrei Herasimchuk <[email protected]> > > On Feb 23, 2009, at 12:15 PM, Sara Summers wrote: > > "If designers want to affect those decisions they must learn to look at >> the world from strategy executives' perspectives just as they look at the >> world from their users' perspectives when designing products for them." >> >> Your dead on with this concept, however I would love to hear more about >> how designers can gain executive perspectives. >> > > In a word: Money. > > Learn to look at your company's business in pure financial terms and it > will go a long way towards your understanding of how to work with your > executives. If you open your companies yearly financial reports and don't > "get" them, well, there's your first place to start to digging in. > > -- > Andrei Herasimchuk > > Chief Design Officer, Involution Studios > innovating the digital world > > e. [email protected] > c. +1 408 306 6422 > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- Steve 'Doc' Baty | Principal | Meld Consulting | P: +61 417 061 292 | E: [email protected] | Twitter: docbaty | LinkedIn: www.linkedin.com/in/stevebaty Blog: http://meld.com.au/blog Contributor: Johnny Holland - johnnyholland.org Contributor: UXMatters - www.uxmatters.com UX Australia: 25-27 August, http://uxaustralia.com.au UX Book Club: http://uxbookclub.org/ - Read, discuss, connect. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
