On Feb 23, 2009, at 8:52 PM, Russell Wilson wrote:
@Andrei: true, money is the ultimate goal. But that's the equivalent of non-designers saying "just make it simple." To influence, designers need to understand how the financial and marketing executives think, and gain insight into more complex interim strategic goals that aren't as straightforward as "make more money."
To be clear, I'm not referring to "make more money" but "money" in the broadest terms: How it's spent, how it's earned, how changes affect income, how it's used to market products, how much is spent earning customers, how much is spent building the product, etc.
That's how many executives think (and rightly so). They use money to understand and create their business very much in the same an interface designer uses pixels to understand and create everything on a computer screen that makes a software product.
Simplistic? Maybe... but the question was how can a designer gain more "executive perspective."
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