@Andrei: true, money is the ultimate goal. But that's the equivalent of non-designers saying "just make it simple." To influence, designers need to understand how the financial and marketing executives think, and gain insight into more complex interim strategic goals that aren't as straightforward as "make more money."
@Steve: "why be satisfied to influence"... this is such a huge topic - I wish I had a few hours to type... it's not about being satisfied -- I think as designers we see the world as revolving around us (just like everyone else), and I think it's easy to fall into the trap of thinking we can fix it all. Are designers financial experts? Are designers marketing experts? Are designers strategy experts? Shouldn't a designer's purest goal be to deliver the best design possible? But in business the best design does not always win. So how does a designer reconcile that? Sure many of us wear different hats and some are more broad (t-shaped) than others, but if we focus on how we can influence the right decisions rather than assume we know how to make all the right decisions, I think better products will be created. It's really more about mindset. And it's not about "giving in". . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=39093 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
