On Feb 24, 2009, at 12:55 AM, Angel Marquez wrote:
These are all design variables. If I am understanding you correct
you are saying executives are brilliant at creating requirements
which in turn become specifications that map to some sort of
functionality on a front end. In a sense the executives are
designers, they provide the kernel. That's all my point was.
Ahh, ok... then I get it.
Basically, yes. But it's better to try and not treat the thing like
"it's all design" but more like how does it work inherently and not
map to much onto it until you grok it more. That way, you also try and
gain more direct perspective about how "money" is the thing that makes
the world go round from the mindset of an executive.
--
Andrei Herasimchuk
Chief Design Officer, Involution Studios
innovating the digital world
e. [email protected]
c. +1 408 306 6422
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