This is quite an excellent point. Good marketers segment by desired attributes... the hacks use demo, socio and psycho graphics. Those later things are useful in determining how to reach, speak and market to the segments once they have been identified. Its exactly the same with design research.
On Mon, Mar 9, 2009 at 11:59 AM, Dan Saffer <[email protected]> wrote: > > > "The greatest pitfall with personas is that most of them focus on the wrong > things. Differences between personas are often chosen based on demographics > and preferences, not the things that really matter, like goals, motivations, > and behaviors." > > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
