>
> It seems like every time this topic comes up, weird logic is used to
> conclude that personas have little value, e.g.:
>
> 1. Personas done with little to none or poor research (i.e. marketing
> demographics and segments) result in bad personas.
>
> 2. Many people create personas this way.
>
> Therefore...based on 1 + 2, personas have little value (because most
> of them are created this way).
>
The key word is in your first sentence. *Have*. If most personas focus on
the wrong things and are created without any research to back them up, then
yes, they *have* little value. The conclusion ("Therefore ...") is perfectly
accurate. If, however, the research was done and they focused on the right
things, they *could have* more value.
-r-
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