I'm a big fan of personas, and have had huge successes using them to convince my colleagues on projects things that seem to be common sense. Like, well, that Nuclear Medicine Technologists aren't the same as Bankers. And here are the differences in terms of goals, behaviors, and actions. And I've also been on projects and with clients where they flop.
If you make the investment to build personas (and I firmly believe that value of data-driven personas dwarfs the value of creative writing), then you must use them in all feature discussions. If you can't, or won't, then don't bother. They'll start gathering dust. I also wanted to respond to Patrick Neeman's perspective on the Honda Element personas with a bit of a twist: my contention is that the personas were so spot on, and the design was so faithful to them, that even folks that self-identified themselves as hipsters/outdoorsy people, or aspired to that, found the Element attractive. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=39645 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
