>
> Trust me. Compared to many of the hundreds of research papers I review each
> year, this one is pretty solid.
>

Oh, I completely believe that. But — and I've probably said this a million
times — "better by comparison" does not equal "good".

While the bigger problem is, "Do teams that employ personas produce
> effective designs for their audiences?" that, as you've correctly pointed
> out, is hard to prove in a study.
>

But unless I'm mistaken, that's exactly what this paper claims to have
shown.

Of course, this study can't stand alone. Good research, like this, needs to
> be duplicated elsewhere before you can really stand behind it. Other
> researchers should try to replicate the experiment to see if they get
> similar results. Then, and only then, will we empirically know that the
> results were great. Frank did a good job of explaining to another team how
> to duplicate the experiment.
>

I'm so glad you said that.

I kinda wish I hadn't taken the bait on this thread. It's been in the back
of my head all day today.

Studies are for women!

-r-
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