@Frank: Thank you for conducting research to explore this important question about the role of personas in the design process. I%u2019m curious about the potential impact of other flavors of personas, such as those that describe a class rather than an individual. For example, at Centralis we often summarize user research findings by profiling types of users based on their core activities (e.g., %u201CThe Consultant%u201D v. %u201CThe Clerk%u201D for different approaches to manufacturing order entry). Another variable in personas is whether or not demographic or psychographic information is included along with the user%u2019s interaction with the task under study. Has your research explored any of these variations?
Beyond the role of personas for the design team, it%u2019s also important to understand the impact of personas on selling user research findings and subsequent designs to others in the organization. Do executives find personas to be useful personifications of their target customers, or do they dismiss them as qualitative storytelling? What characteristics of personas would make them more and less compelling to stakeholders beyond the design team? Kathi Kaiser Centralis www.centralis.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=42315 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
