An interesting topic that arises from this is: what are personas better at-- creating accurate behavioral segmentation/models, or inspiring a more user-centered dynamic within design groups/organizations? Or both?
One of the things that make personas interesting (to me anyway) is their apparent ability to provide value as both narrative/empathic tools and data modeling tools. Robert. On Fri, May 29, 2009 at 6:42 AM, Jared Spool <[email protected]> wrote: > > > You have to take this type of research for what it is and not expect a > single study to prove everything. I found it fascinating because it > duplicated what we've seen in our research in a controlled setting: teams > that use personas have a different dynamic than teams that don't -- a > dynamic that, in my opinion, leads to better design. > > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
