I agree with you Russell. I find this very annoying and I am a frequent Amazon shopper. I know better, but I still find my self having to take note of where and how to log in because it is not intuitive.
I agree with Medina, they are not setting proper expectations. People scan websites, and read link text more than regular page text. When I scan the header I read "Personalized Recommendations" which I visualize as a list of recommended products, not a login screen. As far as the reference to Spools 3 million dollar change, I agree that users shouldn't be forced to login, but that can be solved by simply not requiring it. Making the login hard to spot and not immediately recognizable only makes it harder for current customers to log in. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=43262 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
