On Jul 7, 2009, at 3:18 AM, Jim Drew wrote:

[...] by walking in the door, you are assumed to be a customer, someone who is going to buy something, even if that's just a candy bar. They don't have a guard at the door saying "What's your name? Show me your credit card!", but instead they have someone saying "Welcome to the store! Enjoy shopping!"

Perfect example.


Cheers!

Todd Zaki Warfel
Principal Design Researcher
Messagefirst | Designing Information. Beautifully.
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In theory, theory and practice are the same.
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