Hello Jennifer, > So, what are your thoughts on the difference between company goals > and user goals? Is there even one? Now, I will say that I feel that a balance > should be struck. > > Also, if you have recommendations of how to approach this topic with > him, I'll add that my VP is extremely metrics/analytics-driven; to > the point that he wants us to have a 'performance driven design' > approach to the site... > > Comments? Ideas?
What a coincidence. I wrote up a paper on a "Goal Setting Tool" that has been accepted at a workshop in Interact 2009 next week, so I might as well plug it here :). http://wwwswt.informatik.uni-rostock.de/EVAL/ (our program link is still under construction, but we should have our papers online in a few days). In the paper, I breifly differentiate between user goals, business goals and product goals. The rest of the paper is about evaluation of the tool. The goal setting tool itself is available at http://www.idc.iitb.ac.in/~anirudha/pdfs/usability%20goals%20setting%20tool%203.1.pdf . (It's still in a paper version) If you care more about metrics, the goal setting tool also dovetails into a usability goal achievement metric http://ftp.informatik.rwth-aachen.de/Publications/CEUR-WS/Vol-407/paper9.pdf I think your boss might like these, but more importantly, I hope you find it useful. Use what you need and do let me know your feedback. (if you needed MS Excel templates to collect data, i could mail those to you offline). Thanks. Anirudha ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
