On Aug 29, 2009, at 11:07 PM, Charles B. Kreitzberg wrote:

So here is my bottom line recommendation:

For those of you who feel UCD as a methodology should give way to more
modern approaches, great. Just stop bashing UCD because others, less
sophisticated than you, will misunderstand and come to the conclusion that
they don't need any design at all.

Is this really so hard to understand?

I don't think this is really as much of a problem as you make it out to be.

A manager, coming to the philosophy of creating designs that delight users is good for business, will embrace it no matter what. Managers who shy away from that philosophy will do so no matter what.

If they turn to any "sage writing" that argues either way, it's to support a decision they've already come to.

Instead of worrying whether we're saying things that will be misunderstood, let's focus on creating tools and techniques for those folks who have already bought the koolaid.

Good design is hard enough to do when everyone is on the same page. Let's focus our efforts on making that easier. Once we achieve that, then we can worry about dealing with the misguided folks, assuming they are still around.

Jared



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