Friends, designers, list members,

the heated nit-picking discussion developing after the quite innocent
original post comes slightly as a surprise to me. And a rather
annoying one, that is.

For crying out loud:

We're here to solve problems with/add value to products, services, etc.

In other, more genereal words: we're here to improve human life.

And I (probably accompanied by most other people in this world) just
don't give a bloody damn fuck if you call your process in arriving at
this improvement ‘Human Centered Design’ ‘User Centred Design’, or
whatever ‘Blurbedy Bubbledy Design’ you may want to obsess yourself
with.

Why start bashing/defending some kind of methodology when the actual
problem at hand seems *not* *even* *near* to chosing a methodology?
Fussy nit-pickery is not going to get anybody _anywhere_ – in
contrary. How about everybody just eliminates the obviously offending
‘User Centered’ from the original post. And we simply(?) start talking
about _Design_, please. And how to *educate* businesses and other
organisations about the benefits of adding it to their processes/value
chain/…. Because exactly _that_ seems the actual point at question
here. And probably everybody might profit somehow from getting it
answered.

Cheers,


Sascha
--
& : create

https://www.xing.com/profile/Sascha_Brossmann
http://www.linkedin.com/in/brsma
http://twitter.com/brsma
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