It'll made a great MBA case-study on how to mismanage an acquisition. Just for starters -
+ Bungling the marketing by pre-announcing product + Allowing on-line rumours to dominate + Loss of market share as people give up waiting and buy Sonos + Turning consumer evangelists into apologists + Draining down the supply chain just as the market sector was breaking out of early-adopters + Moving to a pricing model based on gouging, wrecking brand values + Losing corporate memory and ejecting the founders + Having no message to existing hi-end customers on product development You couldn't make it up! -- amcluesent ------------------------------------------------------------------------ amcluesent's Profile: http://forums.slimdevices.com/member.php?userid=10286 View this thread: http://forums.slimdevices.com/showthread.php?t=76286 _______________________________________________ discuss mailing list [email protected] http://lists.slimdevices.com/mailman/listinfo/discuss
