>My understanding of the numbers - Mac sells significantly less than 5% of 
>the cpus at this time. This can't to be that big a deal financially for 
>Intel. I am sure that Intel is very, very happy about Apple coming over 
>for lots of the reasons you mention but the least reason is financial (at 
>least directly). 
>
>I think Apple needed this more than Intel.

It is for financial reasons, but like you say, not directly.

Intel makes really cool stuff... and they can't get anyone to use it 
because PC vendors won't try new ideas. So Intel lures Apple (they have 
been wooing Apple for years), because Apple will try new things. Once 
Apple does it, the items become "cool", and then the PC Vendors adopt it.

So to Intel... Apple is really a loss leader. They use them to get the 
new chips into the public eye, knowing full well they will be lucky if 
they even break even on development with sales to Apple... but once Apple 
gets them into the public eye... sales will take off as the other 95% of 
the market decides this is the latest "must have" product.

USB is the perfect example of this. Intel invented it YEARS before it 
started getting used. They tried and tried to get PC vendors to use it. 
Along comes Apple, they put USB on the iMacs, and suddenly the PC vendors 
can't get it into their designs fast enough.

Intel has lots of goodies sitting on the shelves of labs, waitng for 
someone to get them into the public eye. Yes Apple needs Intel, but Intel 
wanted Apple. Intel isn't going to make money off of Apple... Intel is 
going to make money off all the stuff Apple makes "cool".

-chris
<http://www.mythtech.net>

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