> Date: Wed, 27 Aug 2003 21:24:55 +0200 > From: "Arnoud Quanjer" <[EMAIL PROTECTED]> > Subject: RE: EOS Canon Pricing Strategy >
(text removed for brevity) > > In short, don't blame America or Canon for the fact > > that prices are higher in your country. Blame your > > own governments and importers. > > I don't blame Canon, the same thing happens with Nikon, > Minolta etc. I'd > like to understand why these price differences are so > huge though. > > Arnoud In one word, "VOLUME". The U.S. is probably the single largest market for Canon (and other cameras), because it probably has the highest cumulative disposable income (thanks to our lower income taxes?). That buying power and sales volume lets Canon U.S.A. set a lower retail price target and offer goods to authorized dealers for lower cost. And the major U.S. dealers sell not only to U.S. customers, but also overseas... so all the economies of scale and free-market (i.e. non-protectionist) competition result in better consumer prices. If the EU could ever truly represent one large transparent market with low income taxes and less regulation (comparable to U.S. regulation), European photography equipment prices would probably fall to about the same levels as in the U.S. As for myself, I'm holding off on a Canon digital SLR until a Canon full-frame CMOS sensor with full control over metering and AF modes drops to less than USD $1000.00. Either that, or wait until Digital Rebel causes EOS-1Ds prices on eBay to fall that low. :) David Heller 301-346-4717 [EMAIL PROTECTED] * **** ******* *********************************************************** * For list instructions, including unsubscribe, see: * http://www.a1.nl/phomepag/markerink/eos_list.htm ***********************************************************
