http://www.thedetroitbureau.com/2014/05/toyota-pulling-plug-on-rav4-ev/
Toyota Pulling Plug on RAV4-EV
by Paul A. Eisenstein  May 16, 2014

[image  
http://www.thedetroitbureau.com/wp-content/uploads/2012/08/Toyota-RAV4-EV-front-3-4.jpg
Toyota only planned to sell 2,500 RAV4-EVs
]

Maker shifting focus from battery-electric to [h2] power.

Toyota is pulling the plug on the RAV4-EV, the battery-electric version of
the soft-roader it introduced two years ago with the help of electric
vehicle start-up Tesla Motors.

This year’s phase-out of the RAV4-EV comes as the Japanese giant gets ready
to launch its new [h2]-powered FCV, which made its debut at the Tokyo Motor
Show last autumn. While it has been the most successful manufacturer of
conventional hybrids, Toyota has repeatedly expressed its concerns about
pure battery-electric vehicles relying on advanced lithium-ion batteries.

The move also comes as Tesla gets ready to launch its own, first
battery-electric SUV, the Model X due to market something in 2015.

“Our contract called for Tesla to supply approximately 2500 battery-electric
powertrains for the RAV4 EV.  We anticipate that volume will be achieved
this year,” noted John Hanson, Toyota’s national manager of advanced
technology communications.

Toyota's Bob Carter showed off the FCV [h2] car concept vehicle at CES. A
production model debuts next year.

The decision to end the RAV4-EV project raises questions about the
relationship between Toyota and Tesla, the Japanese maker serving as a
strong and early partner for the Silicon Valley-based battery-carmaker. In
fact, founder Elon Musk has credited the ties between the two as having
helped Tesla get through a tough financial period before it was able to
launch production of its first volume electric vehicle, the Model S sedan.

Toyota has not only invested in Tesla but it sold the smaller maker its old
assembly plant in Fremont, California, where the Model S is now assembled.
In turn, Tesla provided not only the batteries but the basic drivetrain for
the RAV4-EV.

But the end of production of the RAV4-EV doesn’t mean that the two companies
have parted ways.

Hanson noted that the Japanese maker has “a good relationship with Tesla and
will evaluate the feasibility of working together on future projects.”

Tesla's Model X, the company's next gen vehicle, also utilizes cameras
instead of traditional side view mirrors.

What those are, neither carmaker is saying. But Tesla is busy ramping up its
own production and getting ready to launch not only the Model X but also a
smaller, more affordable battery car that is expected to come to market
under $50,000, potentially giving the company a more mainstream audience
than the Model S, which currently can run as high as $110,000 when fully
loaded.

Though Toyota makes it sound like it simply decided to let the RAV4-EV
program run its natural, limited course, there could be other factors at
work. Tesla, for example, has been struggling to get enough batteries to
meet projected future demand. Founder and CEO Musk recently unveiled his
so-called Gigafactory project, designed to be the world’s largest
lithium-ion battery plant when it gets into production by decade’s end.

As for Toyota, the maker has been openly skeptical about the potential of
lithium-ion power, even running a recent ad that focused on the limitations
of battery technology. Notably, it has stuck with more time-tested – if less
powerful – nickel-metal hydride batteries for its familiar hybrid models,
such as the segment-leading Prius line.

Meanwhile, Toyota is getting ready to launch into the emerging [h2] market
with its first production model, the FCV, introduced in Tokyo last November.
The vehicle uses a fuel-cell stack to provide electric current for a drive
system not unlike that in battery cars like the RAV4-EV. But the FCV will
get about 200 miles on a tank of [h2] and can be refilled in minutes, rather
than the hours EVs need to recharge.

The big challenge is the lack of a hydrogen refueling infrastructure, though
there are aggressive steps underway to expand the availability of [h2] pumps
in the Southern California region where the FCV will be sold.

Toyota has to hope it gains traction with its [h2] car. Like its
competitors, it will have to meet California’s tough new Zero-Emissions
Vehicle, or ZEV, mandate with a minimum number of sales each year.

While Toyota considers the “feasibility” of future ventures with Tesla, the
California-based EV maker has established additional ties with Daimler AG.
It provided the drivetrain for the first battery version of the Smart
Fortwo, known as the Electric Drive. And it developed the drivetrain for the
new Mercedes-Benz B-Class Electric Drive just going on sale in the U.S.

A senior Daimler official told TheDetroitBureau.com last week the company is
currently evaluating additional product opportunities with Tesla.
[© thedetroitbureau.com]
...
http://www.autospies.com/news/Toyota-Kicks-RAV4-EV-To-The-Curb-After-Only-Two-Years-81350/
Toyota Kicks RAV4-EV To The Curb After Only Two Years
...
http://gas2.org/2014/05/15/toyota-rav4-ev-always-placeholder/
The Toyota RAV4 EV Was Always A Placeholder





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