Hi Constance, IMHO I agree with Nate on the 'more pictures' philosophy (and I'm a closet Seth Godin fan ;). I feel the slides you've posted, though content-wise are great, are a little too wordy and I like Nate's "10 things you probably .." presentation's generous use of images and therefore would personally prefer to use his presentation as a basis for my talk but with some of your content. Is there any way of combining the 2 somehow?
-Tim On Sat, 2008-10-18 at 11:26 -0700, Constance Kobylarz wrote: > Hi Nate, > > > > Thanks for the great suggestions on the CMS comparison. I have > already incorporated Mark Corum’s excellent edits to the slides I sent > out. > > Perhaps I should modify the chart to show relative cost to get to a > specific result rather than how a specific amount of money is used? > > > > Re: one slide deck or many decks – given the global nature of these > events I think that giving the WPD 2008 local organizers more choices > for slide content is a good thing. There is not much time left. We > need to get this information to the organizers this week so they can > put their presentations together. > > > > But, without a consistent look and feel, Plone becomes invisible -- > just another piece in the technology stack. > > > > In order for people to decide to use Plone over another CMS, they must > know it exists. This was the genius of the “Intel Inside” campaign. It > made consumers aware that they had a choice in hardware (something > originally reserved for the engineers at the computer manufacturer). > > > > How can we get to a decision so that all of us can put that most > precious resource, time, to best use? > > > > Best Regards, > > Constance > > > > > > > > From: Nate Aune [mailto:[EMAIL PROTECTED] > Sent: Saturday, October 18, 2008 8:03 AM > To: [EMAIL PROTECTED] > Cc: Constance Kobylarz; Alexander Limi; Matt Hamilton; > [EMAIL PROTECTED]; Dylan Jay; [EMAIL PROTECTED]; Chris > Johnson; Mark A Corum; [EMAIL PROTECTED]; Roberto Allende; > Luciano Ramalho; Horak, Karl; Jordan Baker; [EMAIL PROTECTED]; > email@example.com > Subject: Re: Plone marketing- WPD2008 Slide Deck > > > > > On Thu, Oct 16, 2008 at 10:05 PM, Gerry Kirk <[EMAIL PROTECTED]> > wrote: > > Indeed, thanks for taking the lead on this Constance. My favourite > slide is the $50k one too. :) > > > > > > Yes, this is visually a very powerful way to show the differences > between commercially licensed CMSes and customizable open source > CMSes. I think it's important however to clarify what we mean by > customization, as Matt Hamilton mentioned at the "So you want to be a > Plone consultant" panel discussion that when customers see how much > money goes towards customization, they assume that the CMS must not > have very much out-of-the-box functionality, and therefore needs a lot > of customization. > > > > > > We should preface this slide by showing just how much you get with > Plone out-of-the-box, and how with most commercial CMSes, you have to > pay for all of those extra features as expensive add-ons. We could > also mention that 99% of all Plone add-ons are also freely > downloadable, so even if Plone doesn't have a particular feature > built-in, there is probably a 3rd party add-on which satisfies one's > requirement. > > > > > > In the case of Plone, the customizations are usually going to come in > the form of: > > > - custom theme > > > - custom workflows > > > - custom content types > > > > > > One key principle with presentations is to use maximum visual > and minimal text. Seth Godin advocates no more than 6 words on > a slide, for example. Presentations are more about emotions > than data. > > > > > > For example, the Who Uses Plone slide could become instead a > series of slides that are visuals of the sites themselves. > Seeing the sites is the ultimate proof, and also shows the > variety of ways the Plone look can be customized. > > > > > > Another option is to have one message per slide, something > centred on the page for the How Can Plone Help You? bullet > points. > > > > > > For the 7 reasons, is there a visual way to depict most of > those? > > > > > > I just uploaded a couple slide decks that I've used in past > presentations which I've repurposed for anyone who wants to use them > for World Plone Day. I've tried to keep the number of slides to a > minimum, make use of images to convey meaning and keep the amount of > text on the slide to a minimum. > > > > > > http://www.slideshare.net/Jazkarta/world-plone-day-slide-deck-presentation > > > http://www.slideshare.net/Jazkarta/10-things-you-probably-didnt-know-about-plone-presentation > > > > > > As suggested by Limi on the last Plone Foundation board call, I'd like > to add some branding and put the new Plone logo on the slides with > text - also the World Plone Day logo on the first slide. > > > > > > I can make these slide decks available as Keynote and Powerpoint files > as well, so that they can be modified. Please note that they are > licensed under a Creative Commons Non-Commercial Share-alike license, > so if you do enhance them, please share your contributions back to the > community. > > > > > > Before I do so, I'd like Mark Corum (cc'ed) to look over these slides > and make sure that everything checks out okay. In particular, I'm > concerned about using the company logos and screenshots. I can replace > the slide of company logos with just the names of the companies, if > that makes things easier. > > > > > > I'd also like Mark to give his input on whether we should standardize > on a single slide deck and make that the "official" World Plone Day or > if it makes sense to have several slide decks available depending on > the type of audience you are presenting to and the amount of time you > have to make your pitch. ex: 10 min, 30 min, 1 hr. > > > > > > Constance - what are your thoughts on this? I think your slides are > excellent and I'm happy to just go with yours if people feel strongly > that we should have a single slide deck to keep the message uniform > and consistent. > > > > > > Last point, are we all on the marketing mailing list so we can > discuss issues without having to grab everyone's email? Where > is the info for signing up? > > > > > > I've cc'ed the firstname.lastname@example.org list so from now on this > conversation can take place there instead of cc'ing everyone. If you > haven't already, please sign up for the evangelism list > at: http://lists.plone.org/mailman/listinfo/evangelism > > > > > > You can also read the messages > at http://groups.google.com/group/plone-evangelism if you prefer > reading the messages on Google Groups. > > > > > > thanks, > > > Nate > > > > > > 2008/10/16 Constance Kobylarz <[EMAIL PROTECTED]> > > > > Hello Plone Marketing Team, > > I've completed a basic slide deck for World Plone Day > 2008. The link on > Slideshare is: > > http://www.slideshare.net/secret/eMfythjwxMfLrR > > I have saved it in private mode until you have had a > chance to look at > it and offer suggestions. > > My goal was to create an overview that could be > presented to a variety > of potential users--and keep the number of slides to a > minimum - lots of > content in the notes. Please have a look there, too. > > Once we have a final version, I will change it to > public status. > > I welcome your suggestions! > > Best Regards, > > Constance Kobylarz Wilde > Email: [EMAIL PROTECTED] > Web: www.aton.com > Blog: www.3GenFamily.com > > > > > > > > > > > > > > > > > > -- > Nate Aune - [EMAIL PROTECTED] > http://nateaune.com (personal blog) > http://jazkarta.com (open source technology solutions) > http://twitter.com/natea (daily updates) > > PondCMS: Fully managed Plone-based CMS solution > http://jazkarta.com/products/pondcms > > _______________________________________________ Evangelism mailing list Evangelism@lists.plone.org http://lists.plone.org/mailman/listinfo/evangelism