This is the reason people go to graphic design school and spend all that
time worrying about recognizing typefaces, the effects of leading, etc. 


Your audience should determine the look of the book. Check out books at your
local b&m bookstore--bricks and mortar, not Barnes and Noble, tho' they
might be the same. Many books will list the typeface used at the front or
back of the book. 


All typefaces have a distinct character. Academic writing uses staid and
conservative type. Children's books use wacky letterforms. You want
something in between. Another alternative is to go to a site like and drill down through a series of font attributes. They
also list the most popular fonts there. (Interestingly, they use font, not
typeface, as their terminology.)


Printed, longer samples of type in an actual book give you a better idea of
the character of a typeface than small samples on a computer screen.


These are just some starting considerations.


Good luck.




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