Mike G. wrote:
mg> Yes, and it has been a very long time since I read Marx on this
mg> but I have a feeling that what we are seeing is a qualitatively
mg> more advanced form of distortion... One where the bad guys are
mg> able to actually get in and manipulate at a level of detail
mg> (informed by neuroscience, psychology, anthropology etc.) that the
mg> Churches etc. were not sufficiently sophisticated to be able to
mg> achieve.
to which Lawry responded:
LdB> Michael, can you say more about what you mean here by
LdB> "neuroscience"?
An intro of sorts can be found on Wikipedia at:
http://en.wikipedia.org/wiki/Neuromarketing
from which this squib:
In a study from the group of Read Montague published in 2004 in
Neuron,[7] 67 people had their brains scanned while being given
the "Pepsi Challenge", a blind taste test of Coca-Cola and
Pepsi. Half the subjects chose Pepsi, since Pepsi tended to
produce a stronger response than Coke in their brain's
ventromedial prefrontal cortex, a region thought to process
feelings of reward. But when the subjects were told they were
drinking Coke three-quarters said that Coke tasted better. Their
brain activity had also changed. The lateral prefrontal cortex, an
area of the brain that scientists say governs high-level cognitive
powers, and the hippocampus, an area related to memory, were now
being used, indicating that the consumers were thinking about Coke
and relating it to memories and other impressions. The results
demonstrated that Pepsi should have half the market share, but in
reality consumers are buying Coke for reasons related less to
their taste preferences and more to their experience with the Coke
brand.
An early run at this kind of thing was non-therapeutic applications of
notions proposed by Bandler & Grinder 30 or so years ago that they
called Neuro-linguistic Programming. NLP hasn't held up very well
under scrutiny but the notion of outsmarting T. C. Mits [1] by
end-running his nervous system seems to be alive and flourishing.
See also: neuroeconomics
- Mike
[1] The Celebrated Man in the street
--
Michael Spencer Nova Scotia, Canada .~.
/V\
[email protected] /( )\
http://home.tallships.ca/mspencer/ ^^-^^
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