Well, ‘enterprise’ to me has a very specific meaning that is captured well in 
Wikipedia: http://en.wikipedia.org/wiki/Enterprise_software.

That said, note the ‘criticism’ section at the bottom of the entry, which 
reflects your point well. I believe that’s the first time I’ve seen a criticism 
section in Wikipedia for a single word. J

The idea is with features like LDAP and SOAP (stay tuned on this one), ZF is 
perfect for building enterprise software. I see this as one of our sweet spots 
among PHP frameworks, and it certainly makes for an important part of our user 
base as far as Zend is concerned. I think it’s fair to say that we directly 
target enterprise-sized companies in our marketing. But you might be surprised 
how many ZF users actually work in ‘enterprise-size’ companies. For whatever 
reason, they seem to have disproportionate representation on the lists, but I 
don’t think that’s necessarily uncommon for open source projects that are used 
in the enterprise.

You’ll see ‘Web 2.0’ come up in our marketing; it would be hard for us not to 
use it in today’s web dev env. But I have specifically asked that we avoid the 
term ‘agile’ to describe anything even remotely related to development 
methodology since I’m a BIG agile methodology fan, and I don’t feel our 
development methodology on this project could currently be classified as 
‘agile’. And, AFAIK, there is nothing that we do in our codebase or docs to 
facilitate agile methodologies beyond just being a great framework to use in 
such an environment. J In the broader sense of the term, ZF is truly more agile 
than other frameworks in that we endeavor to try to exhaustively gather and 
respond as quickly as possible to our users’ needs. I would say ‘agile’ is one 
of the most loaded terms in our current web dev lexicon.

I hope this discussion isn’t wearing thin for those who come to this list 
looking for a more technical perspective. I happen to think these issues are 
very important and will have a large impact on all ZF users as we drive more 
adoption.

 

,Wil

 

From: Bradley Holt [mailto:[EMAIL PROTECTED] 
Sent: Wednesday, April 16, 2008 12:34 PM
To: Joó Ádám
Cc: Eric Marden; [email protected]
Subject: Re: [fw-general] Simplicity Meets Power and not Simplicity, Meets Power

 

Ugh, what the heck is the word enterprise 
<http://terrychay.com/blog/article/enterprise-scalability.shtml>  suppose to 
mean in this context, anyways? I'd attempt to actively avoid the following 
buzzwords, especially in slogans:

*       enterprise
*       web 2.0
*       agile (this one isn't quite as bad as it has a more clear definition)

These buzzwords can mean many things to different people so don't really 
communicate much when used in a slogan. With enterprise, for example, I doubt 
the majority of ZF users in-fact work in an enterprise-size company. 
"Enterprises" may, in fact, be the target market for the commercial end of ZF. 
However, we have a vague notion that if it's for "enterprise" it must be good. 
But, since we don't work for an enterprise-size company, we don't really know 
what those aspects are so not much is really communicated here other than, 
"it's good" which doesn't carry much substance. In other words, if your truly 
saying "enterprise" to directly target actual enterprise-size companies, that's 
fine. But it comes across more as targeting those of us who don't work at an 
enterprise-size company but think that it must be good if it's good for 
enterprises. I think there are a lot of great things to be said about ZF that 
are more substantive.

On Wed, Apr 16, 2008 at 3:12 PM, Joó Ádám <[EMAIL PROTECTED]> wrote:

My favourite is Enterprise-strength PHP.


Regards,
Ádám




-- 
Bradley Holt
[EMAIL PROTECTED]

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