Dan wrote:
> At 10:44 PM +0000 12/17/2008, Ted Treen wrote:
> 
>>Wallace Adrian D'Alessio wrote:
>> > What many here have said for a long time finally makes a ZDnet article.
>> > http://blogs.zdnet.com/hardware/?p=3192&tag=nl.e539
>>
>>The article starts "If the data released by the NPD Group is correct......."
>>
>>Well, it isn't.  It's selective sophistry at best, deliberate 
>>misinformation at worst.
> 
> 
> The blog post references a Wall Street Journal article, which reports 
> on the sales figures as collected by NPD.  How is Apple's declining 
> sales over the last month "deliberate misinformation"?  If YOU are 
> going to make such claims, you might want to back them up.  Are you 
> saying that NPD falsified their data?  Or are you saying it's ok for 
> Apple to gouge a 20% profit margin when the rest of the industry 
> survives on 6?
> 
> - Dan.


Profit margins are the prime determining factor of the availability of 
R&D funding.  For example, a semiconductor equipment manufacturer that I 
did a lot of contract work for targeted margins in the 40-50 percentile 
area.  OTOH, they spent huge sums on R&D.

I expect with Apples innovative line up that a lot of that margin also 
goes into R&D. If it didn't, we would not see the profit generating line 
up that others envy.

I'm no fan of Apple corporate but I have to tip my hat regarding their 
products and marketing.

JT



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