Michele, thanks for demonstrating the values of Mozilla so clearly in this thread: making a proposal to reach out to more people, taking feedback from a range of passionate people, adjusting the proposal into a better one that respects choice and choice better than the original proposal. Well done!
- David 2017-09-30 0:50 GMT+02:00 Allen Gunn via governance < [email protected]>: > +1, thank you very much for clarifying and responding in this fashion. > > On 09/29/2017 12:33 PM, Michael Kelly via governance wrote: > > Thanks for explaining. I understand the problem a lot better and think > > those are reasonable changes. Thanks for clarifying! > > > > - Mike Kelly > > > > On 9/29/17 11:51 AM, Michele Warther via governance wrote: > >> Thank you again for all the feedback and the additional people that > have reached out to me directly. > >> > >> The issue we’re trying to address isn’t about tracking users - it’s > about our users getting our email at all. More than half of our audience is > using a web-based email and 90% are receiving HTML email. When people open > an email, click on links, don’t mark us as spam, filter to the trash etc - > these actions all contribute to a positive “reputation score” on those mail > services and ensure that our messages make it into your inbox, not your > junk mail folder. This reputation score is the measurement of our email > sending practices and the extent to which we follow the standards > established by ISPs. > >> > >> You can learn more about the implementation and politics of this sort > of reputation scoring here links [1] [2] [3] > >> > >> Unfortunately text emails don’t have the same feedback loops available > as HTML. A lot of people, of course, consider this to be a feature. But an > unintended result is the negative effect that zero-interaction signals have > on our reputation scoring: we have seen an increase in > greylisting/blacklisting as a direct result of our text only emails, and > that typically means we can’t send any email to *anyone* until it gets > resolved. This is what prompted us to revisit offering text as an option. > >> > >> All that said, giving users the ability to choose and respecting those > choices is core to Mozilla’s values, and in retrospect we proposed this > change without giving enough consideration to user privacy and agency, > which was a mistake. > >> > >> After hearing and discussing everyone’s feedback, we’d like to propose > a different approach that will maintain our ability to get relevant > messages to interested people and a positive reputation. > >> > >> People who have subscribed to text-only emails will be contacted once a > year be with a link to confirm their interest in receiving text emails as > well as the option to join other lists, update delivery method etc. We > won’t be tracking any usage via text-only mail, just a reconfirmation > similar to the double-opt-in process when you first sign-up to receive text > email. Most importantly we don’t want to be sending you emails you aren’t > interested in. > >> > >> We think this approach will let us work past the reputation-score and > junk mail filtering problems we’ve had while respecting the wishes of those > users’ who’ve chosen the zero-feedback text-only option. > >> > >> I hope this makes our motivations for the original proposal clear and > speaks to the concerns many of your have raised and I’d welcome any > additional questions or clarifications on the approach. > >> > >> Best, > >> Michele > >> > >> [1] http://resources.mailgun.com/email-reputation.html > >> [2] https://www.talosintelligence.com/reputation_center/support > >> [3] https://www.senderscore.org/faq/ > >> > >> > >> _______________________________________________ > >> governance mailing list > >> [email protected] > >> https://lists.mozilla.org/listinfo/governance > >> > > _______________________________________________ > > governance mailing list > > [email protected] > > https://lists.mozilla.org/listinfo/governance > > > > > -- > > Allen Gunn > Executive Director, Aspiration > +1.415.216.7252 > www.aspirationtech.org > > Aspiration: "Better Tools for a Better World" > > Read our Manifesto: http://aspirationtech.org/publications/manifesto > > Twitter: www.twitter.com/aspirationtech > > > _______________________________________________ > governance mailing list > [email protected] > https://lists.mozilla.org/listinfo/governance > > _______________________________________________ governance mailing list [email protected] https://lists.mozilla.org/listinfo/governance
