+1, thank you very much for clarifying and responding in this fashion. On 09/29/2017 12:33 PM, Michael Kelly via governance wrote: > Thanks for explaining. I understand the problem a lot better and think > those are reasonable changes. Thanks for clarifying! > > - Mike Kelly > > On 9/29/17 11:51 AM, Michele Warther via governance wrote: >> Thank you again for all the feedback and the additional people that have >> reached out to me directly. >> >> The issue we’re trying to address isn’t about tracking users - it’s about >> our users getting our email at all. More than half of our audience is using >> a web-based email and 90% are receiving HTML email. When people open an >> email, click on links, don’t mark us as spam, filter to the trash etc - >> these actions all contribute to a positive “reputation score” on those mail >> services and ensure that our messages make it into your inbox, not your junk >> mail folder. This reputation score is the measurement of our email sending >> practices and the extent to which we follow the standards established by >> ISPs. >> >> You can learn more about the implementation and politics of this sort of >> reputation scoring here links [1] [2] [3] >> >> Unfortunately text emails don’t have the same feedback loops available as >> HTML. A lot of people, of course, consider this to be a feature. But an >> unintended result is the negative effect that zero-interaction signals have >> on our reputation scoring: we have seen an increase in >> greylisting/blacklisting as a direct result of our text only emails, and >> that typically means we can’t send any email to *anyone* until it gets >> resolved. This is what prompted us to revisit offering text as an option. >> >> All that said, giving users the ability to choose and respecting those >> choices is core to Mozilla’s values, and in retrospect we proposed this >> change without giving enough consideration to user privacy and agency, which >> was a mistake. >> >> After hearing and discussing everyone’s feedback, we’d like to propose a >> different approach that will maintain our ability to get relevant messages >> to interested people and a positive reputation. >> >> People who have subscribed to text-only emails will be contacted once a year >> be with a link to confirm their interest in receiving text emails as well as >> the option to join other lists, update delivery method etc. We won’t be >> tracking any usage via text-only mail, just a reconfirmation similar to the >> double-opt-in process when you first sign-up to receive text email. Most >> importantly we don’t want to be sending you emails you aren’t interested in. >> >> We think this approach will let us work past the reputation-score and junk >> mail filtering problems we’ve had while respecting the wishes of those >> users’ who’ve chosen the zero-feedback text-only option. >> >> I hope this makes our motivations for the original proposal clear and speaks >> to the concerns many of your have raised and I’d welcome any additional >> questions or clarifications on the approach. >> >> Best, >> Michele >> >> [1] http://resources.mailgun.com/email-reputation.html >> [2] https://www.talosintelligence.com/reputation_center/support >> [3] https://www.senderscore.org/faq/ >> >> >> _______________________________________________ >> governance mailing list >> [email protected] >> https://lists.mozilla.org/listinfo/governance >> > _______________________________________________ > governance mailing list > [email protected] > https://lists.mozilla.org/listinfo/governance >
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