Thanks for explaining. I understand the problem a lot better and think those are reasonable changes. Thanks for clarifying!
- Mike Kelly On 9/29/17 11:51 AM, Michele Warther via governance wrote: > Thank you again for all the feedback and the additional people that have > reached out to me directly. > > The issue we’re trying to address isn’t about tracking users - it’s about our > users getting our email at all. More than half of our audience is using a > web-based email and 90% are receiving HTML email. When people open an email, > click on links, don’t mark us as spam, filter to the trash etc - these > actions all contribute to a positive “reputation score” on those mail > services and ensure that our messages make it into your inbox, not your junk > mail folder. This reputation score is the measurement of our email sending > practices and the extent to which we follow the standards established by > ISPs. > > You can learn more about the implementation and politics of this sort of > reputation scoring here links [1] [2] [3] > > Unfortunately text emails don’t have the same feedback loops available as > HTML. A lot of people, of course, consider this to be a feature. But an > unintended result is the negative effect that zero-interaction signals have > on our reputation scoring: we have seen an increase in > greylisting/blacklisting as a direct result of our text only emails, and > that typically means we can’t send any email to *anyone* until it gets > resolved. This is what prompted us to revisit offering text as an option. > > All that said, giving users the ability to choose and respecting those > choices is core to Mozilla’s values, and in retrospect we proposed this > change without giving enough consideration to user privacy and agency, which > was a mistake. > > After hearing and discussing everyone’s feedback, we’d like to propose a > different approach that will maintain our ability to get relevant messages to > interested people and a positive reputation. > > People who have subscribed to text-only emails will be contacted once a year > be with a link to confirm their interest in receiving text emails as well as > the option to join other lists, update delivery method etc. We won’t be > tracking any usage via text-only mail, just a reconfirmation similar to the > double-opt-in process when you first sign-up to receive text email. Most > importantly we don’t want to be sending you emails you aren’t interested in. > > We think this approach will let us work past the reputation-score and junk > mail filtering problems we’ve had while respecting the wishes of those users’ > who’ve chosen the zero-feedback text-only option. > > I hope this makes our motivations for the original proposal clear and speaks > to the concerns many of your have raised and I’d welcome any additional > questions or clarifications on the approach. > > Best, > Michele > > [1] http://resources.mailgun.com/email-reputation.html > [2] https://www.talosintelligence.com/reputation_center/support > [3] https://www.senderscore.org/faq/ > > > _______________________________________________ > governance mailing list > [email protected] > https://lists.mozilla.org/listinfo/governance > _______________________________________________ governance mailing list [email protected] https://lists.mozilla.org/listinfo/governance
