On Friday, October 07, 2011 12:07:30 AM Tim Schofield wrote:

> iTunes?? You mean that shop where you can buy mp3's for a
> markup because the application has an apple logo on? I
> can't access it because I only have a Linux computer and
> Mr Jobs says that makes me bad :-(
> 
> I use other mp3 stores that sell me identical music at a
> cheaper price, and I donate the difference to charity.
> Does the music on iTunes sound different than the same
> track from other sites?

The thing I have appreciated about Jobs is that he has been 
able to reasonably justify that ordinary people actually 
would not mind having choice taken away from them, and 
accept what they are told to take and use by someone else.

This is even more interesting because there is competition, 
and yet folk tend toward the place where choice is stolen 
away from them.

Maybe people don't want the hassle of having to deal with 
choice. They just want to be given something that works, and 
the trade-off between wading through piles and piles of tech 
specs. to make their purchasing decision vs. paying a 
premium for a product that does pretty much the same thing 
as others on the market, is probably worth it.

Yes, some people want choice, e.g., how many things does my 
Home button on an Android phone do? But, perhaps, most 
people don't, e.g., how many things does my Home button on 
an iPhone do?

Mark.

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