"We have other IPs we can use if needed, so again, I am less concerned
about improving this IP's reputation than I am with not repeating this
outcome."

This in itself is a troubling statement.  Gaming the system by opening up
"a raft of accounts" is as well.  Ownership of your traffic and a clear
insight into what may be causing the issues are key.  Just because an IP
isn't on a blocklist doesn't mean the traffic is less than desirable.

Best,
DaveS

On Thu, Sep 3, 2020 at 3:12 PM L. Mark Stone via mailop <mailop@mailop.org>
wrote:

> Thanks Laura and Chris for your replies, and sorry if I wasn't as precise
> in my language as perhaps I should have been. I've been in the email
> business since 2005 and have been impressed with the general high
> experience level of the posters on this list. I didn't think I needed to be
> as specific as I think you wanted me to be -- especially because I was
> asking for guidance regarding an optimal MTA IP "warm up" process, and just
> using my case as an example of what happens when that process (if one
> exists) is not apparently followed.
>
> 1) So to be clear, none of my nor my customers' domains are on blocklists
> presently (nor were they at the time ~2 months ago), nor were/are any of my
> MTA's IPs on any public block lists.
>
> 2) The IP address of the new MTA we attempted to put into limited
> production was placed on the internal block lists of Microsoft, Google and
> Mimecast (which I resell) the same weekend we put that new MTA into limited
> production. Test emails we had sent prior to the production weekend to
> those and other service providers all sailed through OK. The outbound email
> we fed through the new MTA that weekend was a simply portion of the normal
> outbound email we process through our existing MTAs.  All of the email
> processed through our existing MTAs that weekend was delivered successfully.
>
> 3) Microsoft's response was that this IP was not eligible for
> remediation.  I presumed, since none of the bounce messages in the logs
> indicated anything regarding email contents, nor anything related to the
> sending domains, that this was due to the IP being "new".
>
> So that was why I titled this thread "MTA Server IP "Warm Up" Reputation
> Recommended Best Practices".
>
> We have other IPs we can use if needed, so again, I am less concerned
> about improving this IP's reputation than I am with not repeating this
> outcome.
>
> No one has yet indicated a better process for warming up an IP than
> essentially "send some email" -- that's not something we can do with our
> customers' production email flows.  So if we need first to set up a
> separate domain or two, and open a raft of Yahoo, Gmail and Outlook.com
> accounts as destinations to create a reputation for an IP where we can
> afford to have these emails blocked, and; then deal with any bounce
> messages etc., OK.  That process seems... sub-optimal at best.
>
> If anyone has a better process for warming up sending MTA IPs, I would be
> grateful.
>
> With best regards to all,
> Mark
> ___________________________________________
> L. Mark Stone, Founder
> Mission Critical Email LLC
>
> ----- Original Message -----
> From: "mailop" <mailop@mailop.org>
> To: "mailop" <mailop@mailop.org>
> Sent: Thursday, September 3, 2020 1:31:03 PM
> Subject: Re: [mailop] MTA Server IP "Warm Up" Reputation Recommended Best
> Practices
>
> On 2020-09-03 10:41, Laura Atkins via mailop wrote:
>
> > What “other block lists” are you on? Knowing that may help identify what
> > you did wrong. It’s unusual for IPs to be blocked outright after 3 days
> > of mail. What were you sending and to whom were you sending it? Who owns
> > the IP? Where is it routed from? How did you acquire the IP address? Is
> > it being routed?
>
> ....
>
> > This is one of those questions that’s very difficult to actually answer
> > in the hypothetical.
>
> Precisely.  We've seen this scenario many times before, new sending IP,
> and seems to get listed right away even tho the volumes are kept low at
> first.  By not paying attention/investigating other listings, you might
> not notice the fact that you made a glaring configuration error that
> spells "infected!!!!!" to not just DNSBLs, but generalized inbox
> filtering as well.  But the person thinks it's to do with "new IP",
> rather than "new IP with obvious problems".
>
> We see it all the time, and it's impossible to answer in the hypothetical.
>
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