We look at web statistics from our website on a monthly basis, including the usual: number of hits, number of visits, top referring sites, most common page views, time spent per visit, most common site paths, and even what browser and operating system is being used. All of this gives us insight into how web visitors use our site and how we can improve it when we go through the redesign process.
We did a zoomerang survey last year to obtain feedback on how our site meets our visitor needs and how it can be improved. We received 297 completed survey results. We also surveyed the staff in the same way to obtain staff suggestions on website improvements. Of late, I have been involved with sending out our monthly e-newsletter and am starting to track delivery rates for our monthly e-mails, how many e-mail addresses are bad, how many that were delivered are actually opened, and of those, how many actually clicked on a link in the e-mail. Taking it a bit further, it would be nice to know of those who click on a link, how many actually sign up for a membership or a class. I would be interested in hearing from others if they track these statistics and what they are. We have about a 90% delivery rate, 27% of those open up the e-mail, and a 3% click through rate. I've done some research that suggests these are fairly representative of industry averages. See you in Pasadena. Sandy Moore Toledo Museum of Art >>> Sheila_Carey at pch.gc.ca 09/21 10:13 AM >>> Hi everyone -- I'm interested in obtaining information on the type of evaluation that people are doing of their Web sites for the Metrics & Evaluation SIG. I'd like to know what kind of Web statistics you collect, how you monitor the use of your content, and if you have done online surveys or used other tools to evaluate your online content. If you have any urls with articles or survey links you'd care to share, I'd like to tag them in del.icio.us. Also, we'll have a Metrics & Evaluation SIG meeting on Friday November 10 from 12:00 to 1:30, and there will be a double session on evaluating online products on Saturday November 11 starting at 8:30 a.m. at MCN in Pasadena. I hope to hear from you about your evaluation methods, and to see you in Pasadena. Sheila Carey Audience and Programs Analyst Canadian Heritage Information Network _______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu) To post to this list, send messages to: mcn-l at mcn.edu To unsubscribe or change mcn-l delivery options visit: http://toronto.mediatrope.com/mailman/listinfo/mcn-l
