We generate web stats daily by tracking hits, page requests, referring sites, browsers, operating systems and even number of files/kilobytes transferred. From this raw data we use an algorithm with an arbitrary set of values to determine the unique number of visits to the site. This process tracks visits to the entire site; we also have a custom program to calculate visits to unique parts of the site (microsites). We will also soon be able to track the response rates from email blitzes/e-newsletters.
We have undertaken two online surveys since summer 2005 intended to identify user needs and the relationship between the virtual and physical visit. A questionnaire format was used with both multiple-choice and open-ended questions, which were nested (i.e. a specific response would determine the next question presented). Survey was accessed from notice box that appeared on home page and prompt on home page itself. Brian Porter Senior Director, New Media Resources Royal Ontario Museum 100 Queen's Park, Toronto, ON Canada M5S 2C6 Tel: (416) 586-5599 Fax: (416) 586-5642 Web: http://www.rom.on.ca ------------------------------------------------- World Cultures | Natural History >>> Sheila_Carey at pch.gc.ca 9/21/2006 10:13 am >>> Hi everyone -- I'm interested in obtaining information on the type of evaluation that people are doing of their Web sites for the Metrics & Evaluation SIG. I'd like to know what kind of Web statistics you collect, how you monitor the use of your content, and if you have done online surveys or used other tools to evaluate your online content. If you have any urls with articles or survey links you'd care to share, I'd like to tag them in del.icio.us. Also, we'll have a Metrics & Evaluation SIG meeting on Friday November 10 from 12:00 to 1:30, and there will be a double session on evaluating online products on Saturday November 11 starting at 8:30 a.m. at MCN in Pasadena. I hope to hear from you about your evaluation methods, and to see you in Pasadena. Sheila Carey Audience and Programs Analyst Canadian Heritage Information Network _______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu) To post to this list, send messages to: mcn-l at mcn.edu To unsubscribe or change mcn-l delivery options visit: http://toronto.mediatrope.com/mailman/listinfo/mcn-l
